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With search engine optimization, there is only so much you can do to a website to make it search engine friendly. Most of the time, unless your website is in a specific niche and I mean very specific, you will need a large amount of back links pointing to your website to help it climb the ranks of Google for your target keywords. This is where link building becomes a necessity; it's not a luxury any more to have a few back links and be ok. Unfortunately, it will never be that way ever again.

For those of you new to the SEO game, you are probably wondering, what is a back link? A back link is a link that is "followed" by the search engines and pointing to your website from another website. The more back links you have, the faster you will move up in the Google rankings. Simple as that!

I am sure you are wondering how to go about getting back links to your website. There is the obvious way of contacting webmasters and asking them to link to your site. This is not a recommended practice because it is too time consuming and not effective in the least. I would recommend that you try article marketing to get a huge distribution of links in a very short amount of time.

Article marketing is something that is becoming more popular every day. Webmasters all over the world are realizing and understanding the power that is in it and are getting results very quickly. You first must begin by writing an article. You must be careful that your article is not a sales promotion, if it looks to salesy, your article will not be accepted by any website who publishes articles. You should pick a topic related to your website and write about it. This is your time to show the world who you are and why you are an expert in that particular field. The about author box is your time to shine when it comes to selling people on your product, service, or website. Make it good since you only have one shot to impress your target audience.

I'm sure you are now wondering how to get these articles distributed once you have written one. You can do this in two ways. First, you can do it manually by searching for ezines or article publishers on Google. Once you find a dozen or so, you can start submitting articles to them as frequently as you would like. There is an easier way and it is called article distribution services. These services take your article and submit it to hundreds, sometimes thousands of sites willing and ready to put your article online.

Either way you choose to go, you will begin building valuable back links to your website and begin setting yourself apart from your competition. Light the fire early and watch it grow into something that you would have never imagined. Work hard and you will see lasting results for years to come!

Google has become the gold standard by which an Internet surfer searches for something on the world wide web. By entering in a few words into their search box, you instantaneously are shown thousands if not hundred of thousands of results for the words entered.

If you have ever wondered how they can return those results so quickly, the answer is very simply the Google algorithm. It is this algorithm in which Google uses to index every webpage on the Internet. This indexing then ranks the pages based on importance on a scale of 0 to 10, with one being the lowest and ten of course being the highest.

This importance is tracked by the number of of other web pages that link back to it. The algorithm goes into more depth than that, but basically that is how it works. Your goal to build up your website or blog should be to increase its rank. Increasing its rank will invariably display your information higher on the list during a Google search for keywords that your site includes.

Below are a few ways to assist in achieving that higher rank.

Exchange Links. You want to exchange links with other websites or blogs that have similar content as yours. You contact a site and ask if they would like to display your link information, and in exchange you will display theirs. We have done this on our site with over 3,500 different sites and it was worked wonderfully for us. We basically exchange with everybody, but that is because our site handles a variety of topics. Find sites to exchange links with and contact them. The more links you have, the better off you will.

One Way Links. Unlike a link exchange where two sites link to each other, a one way link is just what it sounds like. It is a link from a web site or blog that only links to you, however you are not required to link back to them. A good way to achieve this is to create them. There are a number of advertising websites out there that allow you to post an ad for free. Craigslist, AdPost and Indocquent are just a few Post your link information to them all. These are your one way links. One way links carry more weight in the Google algorithm them swapped links. However, combining the two will increase it that much more.

More One Way Links. Another great way to get one way links is to partake in online discussions. For instance we publish all kinds of articles related to a variety of topics on our website. A feature that we recently implemented was allowing readers to comment on the article. This is a great area to comment on the article and leave a link to your website or blog. The comment never expires and if what you write is well thought out and helpful to other readers, they may just click on it to visit what you are promoting.

Father Time. Time is your best friend and your enemy here. Although it has never been confirmed, rumor has it that the Google algorithm includes a system check in there for the length of time your web site or blog has been around. With good reason if you think about it. Thousands of website are created daily, many disappear after a month. It would be a strain on Google`s indexing system to constantly weed out these sites that never make it. Therefore, the longer a site has been around the favorably it is looked upon. So as you can see time is your friend if your site has been around awhile, and your enemy if it is fairly new.

So there you have it four different ways you can hel increase the Google page rank for your site or blog.

You really only need one thing to make legitimate money online: Traffic. It's the holy grail of Internet marketing. Every online business strives to seek out that rare artifact that will bring waves of visitors to their website. One of the most popular and best portals that can deliver quality traffic, is through the search engines. These Search engines are treated like gods, being offered well optimized sites by Internet entrepreneurs everywhere, in the hopes that their site gets rewarded with high rankings in the search result pages. Some of the popular SEO(Search Engine Optimization) techniques being used today seem to work well for some, but not for others. There are some SEO strategies that could actually get you banned from the search engines. What really makes search engines happy and What do they want from us?

Through all of our efforts to use SEO to improve our ranking, we often forget why search engines exist at all. The search engine's primary and most important function is to provide the best relevant search results from every search inquiry made. The truth is, it is really in the search engine's greatest interest that nobody manipulates their ranking system by using SEO strategies so that the customers using their service are returned the best relevant search results. Obviously, this doesn't happen the way the search engine companies want them to and they really can't penalize most websites for it. Keep in mind, they will punish those sites that are utilizing deceptive SEO techniques that are being used to fool the search engines. These strategies are know as Black Hat SEO techniques, and if caught using them, you can get your site removed from the search engine indexes.

Here are a few examples of Black Hat SEO: Linkfarms(massive linking with other sites in a group where the only goal is to increase link popularity), creating web pages with duplicate content, overuse of keywords, cloaking(purposely giving search engine spiders different pages than visitors see) and hiding text from visitors that only spiders can read. These are some of the unethical methods that people are using to try to fool the search engines. A lot of these techniques can make your rankings fall and some will get you banned. Search engines don't want to be manipulated to this extent. if you are discovered using them, you will get penalized.

It's important to understand how search engines work if you want your site to rank well. Algorithms are the mathematical formulas that search engines use to figure out how to rank a web page for a particular search term. These algorithms are one of the best kept secrets in the search engine world. No one knows for sure exactly how they rank pages, and these can vary between search engine companies. What we do know is that these algorithms are always changing, especially to fight over abused SEO techniques. SEO strategies that are effective today, may not work well the next day. It's a good idea to stick to the basic fundamentals of SEO that have been time tested.

Search engines are constantly looking for methods to deliver better search results to their users. Instead of focusing on methods to trick search engines, it's much safer and more rewarding to concentrate on developing relevant content for your website. You will never get punished if you do this. Put yourself in the search engine's shoes. They want to give searchers the most relevant search results possible, so give them lots of relevant content on your site. Trickery will only get you punished, resulting in the loss of valuable traffic to your Internet business. You should focus more on consistently developing your website with quality content and stay away from dirty SEO tricks. This is the best way to the search engine's heart and it will remain that way. Good luck to you and your success!